Or pity the poor designer Only a few days ago we were tight in the embrace of the ‘Beast from the East’. Looking out of the office window, the hawthorn hedge was bare and stark against a [...]
Or what copywriters think about when they drink coffee As a copywriter, I love etymology, or the origin and development of words. English is such a rich tongue because it is Germanic in [...]
Or the delights of copywriting One of the delights of copywriting is researching new topics. This is even more fun when it is about something important to us, as the local area is to us. [...]
Why good photography still matters The outline of a swimming costume reminding us of our holiday or the pattern of a window frame on faded fabric – the images made of light are both [...]
Or creatively drinking coffee Our business is now nearly three months old and we are finding ourselves drinking lots of coffee, not just in search of inspiration, but also because we have [...]
Why we need copywriters One way we find out about people is to ask them about their most embarrassing moments. I have many. But most are for another time… When at college, I had to write [...]
Or what you need to ask first Branding is everywhere and everyone does it. Done well, it catches your interest, sustains it and begins the process of informing your potential customer what [...]
And why paper still matters to good marketing As a boy, writes Richard, I was a great fan of the original series of Star Trek; I don’t remember ever seeing paper on the USS Enterprise, [...]
We have been musing on our name again and loving the way it works to reflect our values. When we first discussed names, we considered straightforward descriptive names such as Otley [...]
We’re excited that we now have our website up and running, the latest landmark in our development as a business. We have been in operation now for two months and we’re pleased at progress, [...]