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Or what you need to ask first   Branding is everywhere and everyone does it. Done well, it catches your interest, sustains it and begins the process of informing your potential customer what [...]

And why paper still matters to good marketing   As a boy, writes Richard, I was a great fan of the original series of Star Trek; I don’t remember ever seeing paper on the USS Enterprise, [...]

  We have been musing on our name again and loving the way it works to reflect our values. When we first discussed names, we considered straightforward descriptive names such as Otley [...]

  We’re excited that we now have our website up and running, the latest landmark in our development as a business. We have been in operation now for two months and we’re pleased at progress, [...]