Branding

Rebranding has a long history In 1868, the handles on screens and furniture were being modified in the Shogun’s palace in Kyoto. Momentous change was happening in Japan. The previous decade an [...]

Or why pricing strategy and good customer service were the keys to starting a Wharfedale based graphic design start-up.   Many business blogs are client help pages: quick tips or product [...]

Or the use of foreign words in marketing   In Kyoto, the ancient capital of Japan, there is a way, known as The Philosophers’ Path, that follows a stream between the temples of Ginkaku-ji [...]

Or finding a relic of London in a bag   I recently acquired a bag of possessions that belonged to my grandfather. Amongst the photographs and the diary entries there was a fold-up pocket map [...]

Or what you need to ask first   Branding is everywhere and everyone does it. Done well, it catches your interest, sustains it and begins the process of informing your potential customer what [...]