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Branding

Home » Branding
 Refreshing a brand
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By TheYorkshireWordwright
In Blog, Branding, Design, Type, Websites
Posted February 24, 2020

Refreshing a brand

Rebranding has a long history In 1868, the handles on screens and furniture were being modified in the Shogun’s palace in Kyoto. Momentous change was happening in Japan. The previous decade an [...]

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 Starting a New Business
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By TheYorkshireWordwright
In Blog, Branding, business start-up, customer service, Design
Posted October 23, 2018

Starting a New Business

Or why pricing strategy and good customer service were the keys to starting a Wharfedale based graphic design start-up.   Many business blogs are client help pages: quick tips or product [...]

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 In Kyoto
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By TheYorkshireWordwright
In Blog, Branding, Cafes, Copywriting, Design
Posted May 10, 2018

In Kyoto

Or the use of foreign words in marketing   In Kyoto, the ancient capital of Japan, there is a way, known as The Philosophers’ Path, that follows a stream between the temples of Ginkaku-ji [...]

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 Design and the test of time
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By TheYorkshireWordwright
In Blog, Branding, Design, History, London
Posted March 20, 2018

Design and the test of time

Or finding a relic of London in a bag   I recently acquired a bag of possessions that belonged to my grandfather. Amongst the photographs and the diary entries there was a fold-up pocket map [...]

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 The Fundamentals of Branding
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By TheYorkshireWordwright
In Blog, Branding, Copywriting
Posted January 29, 2018

The Fundamentals of Branding

Or what you need to ask first   Branding is everywhere and everyone does it. Done well, it catches your interest, sustains it and begins the process of informing your potential customer what [...]

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