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In Kyoto

Or the use of foreign words in marketing   In Kyoto, the ancient capital of Japan, there is a way, known as The Philosophers’ Path, that follows a stream between the temples of Ginkaku-ji [...]

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Etymology

Or what copywriters think about when they drink coffee   As a copywriter, I love etymology, or the origin and development of words. English is such a rich tongue because it is Germanic in [...]

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Local History

Or the delights of copywriting   One of the delights of copywriting is researching new topics. This is even more fun when it is about something important to us, as the local area is to us. [...]

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Embarrassment

Why we need copywriters   One way we find out about people is to ask them about their most embarrassing moments. I have many. But most are for another time… When at college, I had to write [...]

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The Fundamentals of Branding

Or what you need to ask first   Branding is everywhere and everyone does it. Done well, it catches your interest, sustains it and begins the process of informing your potential customer what [...]