How We Work
We work with you
First we get to know you and your business or organisation – you’ll need to forgive us for asking lots of questions, but we’ll want to know what makes your product both great and unique. That way, we’ll work better as a team and we are more likely to craft the message you need to help your business grow. We prefer to work first from face to face interview, but subsequent communication can be, if you prefer, through email or the equivalent.
We work for you
It is a cliché, but the client always does know best. We confess that, as a copywriter or designer, it can be hard to let go of our great idea, but you know the business better than us, and you may not like the great idea, because you know your customers. We will always work hard to give you what you want and will give you a choice of designs; if we realise we’ve misinterpreted your brief, then we’ll rewrite or redesign for free.
We work for ourselves
Like many of you, we have chosen to work for ourselves. We enjoy and take pride in what we do. We are craftspeople and we refuse to do anything but the best job. Our professionalism is your guarantee that you will receive both the very best service and an excellent product.
The name of a business can be an important way of communicating its values. When we set up The Yorkshire Wordwright we wanted to choose a name that reflected both our commitment to the area in which we live and also the pride we would show in our craft, a pride that our clients could rely on to deliver an excellent product. Yorkshire was the easy choice; we are really proud to be living and working in God’s own county and want to do our bit to help other businesses thrive here. Reflecting our commitment to the craft of communication took a little longer to frame. It began with the idea of the wordsmith which has long been a way of describing those who write with skill and dedication. But that wasn’t quite what we were looking for, perhaps because we do more than the traditional wordsmith; with our commitment to good design as well, we work on a bigger canvas. It was then that wright came to mind: in the medieval crafts, smiths worked in metal, whereas wrights worked in wood and usually, therefore, on a bigger scale, making wheels, carts and even boats, but always with that same patient dedication to their task, lovingly shaping every detail, however large and impressive the final product. That felt just what we wanted to say. The Yorkshire Wordwright was born.